I don't know if he'll be a main character on the show.

Way I heard it he'll be headlining it, which I translate to main guy?

The thing is, I genuinely like Coulson. And you're absolutely right that he's great for continuity. And Marvel would be idiots not to capitalize on his popularity and use it to promote the tie-in. No question.

My problems are entirely on the meta level, seeing this within a history of characters who aren't white guys getting the shaft. Coulson's popularity has a lot to do with him being a white guy and Black Widow being my favorite, it just burns. The announcement got me down because I just know that I'll never see my favorite character get that kind of attention, because she's got the wrong gender for it. It's just the way the cookie crumbles.

Seeing Fury&Co show up on the show would be nice. I'm not counting on it but I would love to be pleasantly surprised. I'm just feeling so disillusioned right now.
OTOH, it's Joss' show. (I almost forgot that. Maybe there's reason to hope after all...)